INDUSTRY:
Continental
CLIENT:
Toki
YEAR:
2025
PROJECT:
Corporate Branding
Brand Identity
about.
Designed a modern and cohesive brand identity for Toki, a contemporary food brand. The project included logo design, color palette, and packaging for various product lines such as ready-to-eat meals, snacks, and beverages. Each design focused on freshness, clarity, and shelf appeal, reflecting Toki’s vibrant and youthful character.
challenge.
Create a distinctive and modern brand identity for Toki that stands out in a saturated food market while maintaining clarity, cultural relevance, and strong visual appeal across diverse packaging formats.
result.
Successfully developed a cohesive brand identity and packaging system that elevated Toki’s market presence. The vibrant visuals and clear messaging improved shelf impact and customer recognition, positioning Toki as a fresh, modern, and trustworthy food brand across multiple product lines.
testimonial.
The branding work Lyra delivered is truly exceptional and has exceeded our expectations. The new brand identity is not just visually stunning but also perfectly captures our company's core values and vision. From the logo and color palette to the typography and brand guidelines, every element is cohesive, memorable, and strategically designed to resonate with our target audience. The team's insightful approach and seamless collaboration made this a smooth and highly rewarding process. We are confident this powerful new brand will elevate our presence in the market and drive significant growth.
Ayesha Khan
Marketing Manager at Toki Foods
